The Sourcing Journal highlights Dagsmejan's sustainable pyjamas and the efforts we make to ensure a full traceability from fibre to sleep:
"Bringing sophisticated retail tech solutions into the fight for traceability, Dagsmejan, a Swiss-Swedish functional sleep and loungewear brand, announced this month that it would use blockchain technology to drive transparency to its latest line.
The brand’s new Stay Warm collection of sustainable sleepwear will be made with 100 percent traceable Nativa merino wool, co-founder Andreas Lenzhofer said, and will use the company’s existing blockchain platform to extend supply-chain visibility “from fiber to bed.”
“The blockchain platform allows all the Nativa-certified partners in the value chain to collaborate and provide information concerning the wool transformations directly,” he said. Certified users can log data concerning production operations in the form of text-based “traces,” which are automatically linked together using an algorithm that incorporates internal production codes like purchase order numbers, combing and spinning numbers, lot numbers and more into the blockchain.
“Current traceability systems are largely based on paper-based certification paths,” Lenzhofer said, and on disconnected outside systems that monitor the product chain. The new system, in cooperation with Nativa, goes “one step further,” offering customers the “highest transparency, and a full audit trail on wool origin.”
“The new procedure creates a digital trail that significantly improves the reliability of traceability and offers full transparency over the entire production chain,” he added, “starting from the farm where our merino sheep are living, till the moment when our garments reach the doorstep of our customers.”
Ensuring consumers of the animals’ welfare is the primary goal behind these efforts, Lenzhofer said. The Dagsmejan brand uses certified merino wool for its products, and rejects the process of mulesing, wherein strips of skin are cut from a live animal’s hind quarters to reduce the risk of parasitic infection by flies.
“We definitively see a rising awareness and interest from consumers on the whole journey from fiber to garment,” he added. “As a value driven firm with a purpose and strong commitment to sustainability, we see it as our duty and our promise to constantly search for new ways how to make earth a better place.”
Dagsmejan also seeks to elevate consumer understanding of sustainable supply chains by providing a step-by-step look into the phases of its production process on its e-commerce site.
“For each collection, and thereby each garment, you can follow the different steps taken,” Lenzhofer said. “We see it as part of our mission to help form consumer understanding for what sustainability really means and build the knowledge for informed choices when making purchase decisions.”
Dagsmejan's range of sustainable pyjamas
With Dagsmejan you can find a sustainable and ethical pyjamas that also will meet your individual physiological sleep needs.
Thermal pyjamas for ultra-light, breathable warmth
Made with fully traceable, mulesing free merino wool Dagsmejan's collection of thermal pyjamas will set you up for some sweet dreams. Cold at night? With merino pyjamas you stay comfortably warm without ever overheating.
SHOP thermal pyjamas mens
Wondering how to stay cool at night? Based on botanic fibres including Eucaluyptus, our collection of cooling pyjamas requires up to less than 20x less water than cotton and is exceptionally sustainable. Discover our cooling nightgown and cooling pyjamas for ladies and don't miss the best men's cooling pyjamas
Sweating while sleeping? With Dagsmejan's temperature regulating, moisture wicking pyjamas you keep the right temperature, night by night. Made of beechwood fibres you can enjoy the softest, sustainable sleep comfort.
Performance sleepwear for optimal recovery
A potent combination of minerals and a 100% natural fabric based on eucalyptus make Dagsmejan's recovery sleepwear not only the ideal athletic recovery sleepwear but also a great option for anyone looking to sleep better.