As part of our commitment to make the world a better planet, this year we decided not to join traditional Black Friday's initiatives, instead we opted for something unconventional and decided to turn Black Friday into Green Friday.
What does it mean? For each order placed between Black Friday and Cyber Monday (November 27th - 30th 2020) we will plant a tree in your honor, helping Eden Reforestation Projects support impoverished communities and make the earth a greener place at the same time.
What is Eden Reforestation Projects?
Eden Reforestation Projects is a 501c3 NGO that focuses on fair employment and reforestation. Through their "Plant-to-Employ" approach, their goal is to fairly employ impoverished communities through forest restoration projects, one tree at a time. By providing sustainable employment, Eden Reforestation Projects makes sure that local villagers receive a fair income (which allows them to afford daily necessities such as food, shelter, clothing, and medicine) and that at the same time their natural environment is restored and protected.
The project started back in 2004, when Dr. Stephen Fitch was asked by Ethiopia’s Prime Minister Hailemariam Desalegn to take over a forest restoration project in Hawassa, Ethiopia. Since the beginning of the projects over 384 million trees have been planted in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique and Kenya; while now the current project regions are also extended to Honduras and Nicaragua.
Their vision is crystal-clear: in the next five years they aim to plant each year a minimum of 500 million trees by employing people from countries in extreme poverty.
JOIN THE CAUSE
This year, join the cause and help us do good on Black Friday: for each purchase we will plant a tree through Eden Reforestation Projects, making the world a fairer and greener place.
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