Wonderwool by Nativa™– Comfort with a conscience
At Dagsmejan, innovation doesn’t stop at science — it extends to how we source every fibre. When we set out to create the world’s most comfortable merino sleepwear, we knew that comfort could never come at the cost of animal welfare or environmental responsibility. That’s why, since 2020, we’ve been proud to partner with Nativa™, a global benchmark for responsible merino wool.
What makes Nativa™ different
Nativa™ is more than a certification — it’s a complete transparency system that tracks every step of the wool’s journey, from the farm to the finished fabric. Their rigorous standards cover four key pillars:
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Animal welfare — Every farm is independently audited to ensure the highest standards of care, including freedom from mulesing and stress-free shearing practices.
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Environmental stewardship — Farms use regenerative practices to protect soil health and biodiversity, reducing their carbon footprint.
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Social responsibility — Farmers and communities are treated with respect and fairness throughout the supply chain.
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Traceability — Each batch of wool can be traced back to its origin, giving full transparency on where and how it was produced.
Why it matters to us — and to you
Sleep comfort begins long before bedtime. It starts with how fibres are grown, harvested, and handled. By working with Nativa™, we can guarantee that our Stay Warm Collection combines the natural performance of merino wool with a genuine commitment to ethics and sustainability.
The result? Luxuriously soft, temperature-regulating sleepwear that helps you rest easy — knowing it was made the right way.
A partnership built on shared values
For Dagsmejan and Nativa™, innovation and responsibility go hand in hand. Together, we are proving that premium comfort and sustainability can coexist — beautifully. Because when we care for nature, animals, and people, we create products that let everyone sleep better.
Explore the Dagsmejan Stay Warm Collection, crafted with Nativa™-certified merino wool, and experience the natural warmth and softness that’s as kind to your skin as it is to the planet.
SHOP Merino pjs women
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