Discover why the Monocle highlights the success of Dagsmejan and our high-tech sleepwear.
"Bedding in
Swiss pyjama start-up Dagsmejan probably shouldn’t have succeeded. In 2016, Catarina Dahlin and Andreas Lenzhofer (pictured) founded the company in middle age – an unusual time to do so – to disrupt a dusty, arguably unnecessary corner of the textile sector that receives far less investor action than technology or pharmaceuticals. Making it a direct-to-consumer company, an uncommon model in Switzerland, only lengthened the odds of Dagsmejan’s success. And yet the company has raised CHF4m (€4m) by promoting its eucalyptus-and-merino-wool pyjamas as doing for nightwear what the multibillion-euro Swiss success story On did for trainers.
Dagsmejan even managed to snare seven of On’s original investors, showing that there is no harm in borrowing tried-and-tested methods, personnel and even language. “Most investors are interested in fintech, biotech, med tech or food tech,” co-founder Catarina Dahlin told Neue Zürcher Zeitung. “Maybe we should have written ‘tech’ on the pyjamas.” Dagsmejan now refers to its products as “sleeptech” – and its founders sleep soundly too."
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Image: Dagsmejan
About Dagsmejan
Dagsmejan offers sleep solutions for your personal, physiological sleep needs. By combining the finest natural fibers with the latest textile technology sleep comfort and quality is increased, scientifically proven. Find out why Dagsmejan has been referred to as the most comfortable pyjamas in the world.
The collections
3 of Dagsmejan's core collections focus on thermo-regulation, one of the key aspects of a good night's sleep is to stay in the ideal climatic comfort zone.
- SHOP most comfortable women's pyjamas
- SHOP most comfortable men's pyjamas
The stay warm collection: this collection of thermal pyjamas feature a blend of super-fine merino wool and eucalyptus fibres offering ultra-light, breathable warmth.
- SHOP merino wool pyjamas women
- SHOP merino wool pyjamas men
The balance collection: if you are hot and cold at night then this collection pairing beechwood with patented technology is your ideal match. Often described as the best pyjamas for night sweats this collection is also very popular as a menopause pyjamas.
- SHOP women's moisture wicking pyjamas
- SHOP men's moisture wicking pyjamas
The stay cool collection: if you are too hot to sleep then this collection of cooling nightwear will help you stay comfortably cool all night. 8x more breathable than cotton this collection dries in 1/3 of the time.
- SHOP best women's pyjamas for hot sleepers
- SHOP best men's pyjamas for hot sleepers
Dagsmejan also feature recovery sleepwear, ideal for athletes and anyone wanting to boost their nightly regeneration.
Dagsmejan across the world
Dagsmejan ships worldwide and has customers in over 80 countries. You can find the website and language that suits your needs.
US: SHOP most comfortable pyjamas
Switzerland: SHOP Pyjama
Germany: SHOP Schlafanzug
